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Why I am not buying Creative Technology Ltd. (SGX: C76)

If you're like me, who reads the news daily, I am pretty sure you are familiar with Creative Technology share price rally. The share price has appreciated more than a whopping 680% ! To those who have bought the share in the past few days, congratulations to you, you must be sitting on a decent amount of profit! With the rapid increase in price, I knew that Creative would hit my screening threshold for market capitalization and end up on my Watchlist. My intuition was right, I ran my screen after yesterday's market close and there it was, "SGX: C76". However, I will share with you why I will not be purchasing Creative's shares as of now. My investment strategy revolves around the idea of buying above average companies at below average prices. The reason why Creative's shares have appreciated so much in value is due to the introduction of a new technology dubbed "Super X-Fi". I won't go into much detail as to how the techno...